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What are Lead Events?

Some affiliate programs support the sending of lead data to you.

For the purpose of consistency, LinkClicky defines a lead as a visitor who signs up for said service but hasn’t paid for the service. They are, in effect, a lead to the merchant.

Some systems define a lead differently. LinkClicky tries to make them consistent across platforms. Some systems have a specific lead event action, while others merge them with conversion events as well.

A LinkClicky Lead Event isn’t the same in affiliate marketing as what’s known as CPL – Cost Per Lead. You were paid for the lead and, in effect, a conversion – for you. This is to make LinkClicky more consistent with the ad networks and how they track events.

LinkClicky separates leads into its own event named, oddly enough, Lead Event.

More specifically, for LinkClicky, a lead event has zero commission but may yield a commission in the future. It’s the next step in a sales funnel and shows higher intent by the visitor.

This data can be sent to the ad networks and retarget that visitor.

Updated on November 23, 2023

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