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Setup Taboola For Affiliate Tracking

UTM Code Setup

Please add this information to each Taboola ad campaign. You do this by:

  1. Click on the campaign you wish to make the change.
  2. Select the pencil icon for that campaign.
  1. In the Tracking section, add the following information.
  1. Once done, click Save button at the bottom of the page. Repeat this process for all other campaigns.

Create Tracking Entries

You must create a Conversion entry for each of the following types:

  • Make Purchase – lc_purchase
  • Start Checkout – lc_checkout
  1. To begin, select Tracking from the Taboola main menu.
  2. Next, select the New Conversion button.
  3. For Conversion Name, Enter a human readable entire (i.e. LinkClicky – Purchase )
  4. For Conversion Type, select EVENT.
  5. Leave Fixed Value empty.
  6. For the Category, select one of the two supported actions: Make Purchase, or Start Checkout.
  7. For the Event Name, it is recommended to use lc_purchase or lc_checkout. You must then match this in the API setup below.
  8. For Click Through Conversion Window, leave set to 30 days.
  9. View Through Conversion Window is also fine at 24 hours.
  10. Total ConversionsCheck off Include in total conversions if this is a Purchase event; otherwise leave blank.
  11. For Total Value, check off Include in total value only if a Purchase event.
  12. For Audience Properties, leave blank.
  13. For Aggregation Type, it is recommended for Purchase events to use Aggregated. For Checkout events use Last Value.
  14. Ignore the rest of the options and press Create when done.
  15. Repeat this process for each event you wish to track.

An example configuration for a purchase is listed below.

LinkClicky API Configuration

  1. To set up your Taboola, please login into your LinkClicky account.

    "events": {
        "checkout": {
            "lc_checkout": "[WOOPRA_REPORT_ID]"
        "purchase": {
            "lc_purchase": "[WOOPRA_REPORT_ID]"
Updated on November 3, 2023

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