How to track Affiliate Conversions in Microsoft Ads

Typically, affiliate conversions can’t be tracked with an ad network like Microsoft Ads with a pixel. With LinkClicky, you can now use Microsoft Offline Conversion events.

LinkClicky currently captures and sends these events to Microsoft Ads:

• Leads
• Signup
• Registration
• Checkout
• Conversions

This option requires the Pro edition of LinkClicky and Woopra.

Intial Setup

The first step is to setup the correct account level options:

1. In your Microsoft Ads account, click on Campaigns in the left-side menu.
2. Then select Settings.
3. In this section, you need to make sure three items are set up.
4. The first is the Tracking template. Use the entry below for your tracking template.

{lpurl}?utm_source=bing&utm_medium=cpc&utm_campaign={campaignid}&utm_content={AdId}&utm_term={keyword}&utm_id={Campaign}&place={placement}&net={Network}&match={MatchType}&adgroupid={AdGroupId}

5. The second item is enabling Auto-tagging of Click ID. Make sure Add Microsoft Click ID (MSCLKID) to URLs to allow conversion tracking is checked.
6. The last item is Auto-tagging of UTM. Make sure Add UTM tags to my destination URLs is unchecked.
7. When done, click the Save button at the bottom of the page.

The next step is to grant access to LinkClicky.

1. In the Tools menu (top right of the screen), select the Account access option.
2. Press the + Invite user button.
3. Enter First name Larry, Last Name: Ludwig and Email as [email protected]
4. For Account role select Super Admin.
5.  When done, press the Send button.

Creating Conversions Events

In order to track within Microsoft Ads, you need to create conversion events in which we can send data to.

1. From the main menu on the left select Conversions.
2. From the submenu, select Conversion goals.
3. Next press the Create button.
4. From the 3 options select Offline conversions and then press the Next button.
5. On the next page you have Goal Category. Select the goal you are looking to achieve. The support events are with the corresponding entries below:
   • Purchase (conversion)
   • Begin checkout (checkout)
   • Submit lead form (lead)
   • Sign – up (signup)
   • Subscribe (registration)

API Configuration

The MS_ADS_CONVERSION_NAME is the name as you entered in the Creating Conversion Events section above. The Woopra report ID can be found within Woopra itself and matches the report you want data to get uploaded.

{
	"events":
	{
		"checkout":
		{
			"[MS_ADS_CONVERSION_NAME]": 
                        "[WOOPRA_REPORT_ID]"
		},
		"lead":
		{
			"[MS_ADS_CONVERSION_NAME]":
                        "[WOOPRA_REPORT_ID]"
		},
                "signup":
		{
			"[MS_ADS_CONVERSION_NAME]":
                        "[WOOPRA_REPORT_ID]"
		},
		"registration":
		{
			"[MS_ADS_CONVERSION_NAME]": 
                        "[WOOPRA_REPORT_ID]"
		},
		"conversion":
		{
			"[MS_ADS_CONVERSION_NAME]": 
                        "[WOOPRA_REPORT_ID]",
			"[GOOGLE_ADS_CONVERSION_NAME]": 
                        "[WOOPRA_REPORT_ID]"
		}
	}
}