108 Best Sports Affiliate Programs (2024)

Are you passionate about sports and looking to monetize your website or blog? Joining a sports affiliate program can be a game-changer, allowing you to earn commissions by promoting products and services that resonate with your audience. With the vast array of options available, finding the best sports affiliate programs might seem daunting. However, we’ve got you covered with our curated selection of top-tier programs catering to various sporting niches.

Whether your focus is on team sports, outdoor adventures, fitness training, or any other athletic endeavor, there’s an affiliate program that aligns perfectly with your content. These programs offer competitive commission rates, high-quality products from reputable brands, and marketing tools designed to help you succeed. By leveraging these partnerships, you will provide value to your followers and enhance their engagement through exciting offers and promotions.

Below are logos and links to some of the industry’s most lucrative and well-respected sports affiliate programs. Click through to learn more about each one and discover how they can fit into your monetization strategy. Start turning your passion for sports into profit today!

Top Sports Affiliate Programs

Here's a highlight of the top 15 affiliate programs in the sports niche. Each affiliate program was chosen based on its popularity, conversion ability, payout structure, and product quality.

1. DICK’S Sporting Goods

DICK'S Sporting Goods is a comprehensive retailer offering an extensive assortment of high-quality sports equipment, apparel, footwear, and accessories. With a commitment to inspiring athletes and outdoor enthusiasts alike, the company provides gear for team sports, fitness, camping, fishing, and much more. From beginners to professionals, DICK'S caters to participants at all levels across a wide range of activities. Their online store complements their nationwide physical locations by providing convenient access to their full inventory for customers across the United States.

  • Regions: Worldwide
  • Affiliate Platform: Impact
  • Commission: 2% per sale

2. ESPN+

ESPN+ is a premium streaming service from ESPN that offers sports fans an extensive library of live sports events, original series, and in-depth analysis. With access to exclusive content like UFC fights, MLB games, and college sports, subscribers can watch their favorite teams and athletes anytime and anywhere. The platform also features an on-demand library filled with past sporting events, documentaries like the acclaimed "30 for 30" series, and exclusive ESPN+ Originals. Tailored for the dedicated sports enthusiast, ESPN+ provides a comprehensive digital experience that complements ESPN's existing network offerings.

  • Regions: Worldwide
  • Affiliate Platform: Impact
  • Commission: N/A

3. Topps

Topps stands at the forefront of sports memorabilia, offering an extensive array of trading cards and collectibles that capture the excitement and passion of sports fans around the world. With a rich history dating back to 1938, Topps has become synonymous with baseball cards and now encompasses a wide range of sports including football, basketball, and soccer. They are renowned for their innovative designs, high-quality products, and commitment to authenticity, making them a go-to destination for collectors seeking official merchandise. Through their website, Topps connects enthusiasts to the latest releases, exclusive deals, and a vibrant community centered on celebrating sports heroes and milestones.

  • Regions: Australia, Canada, Ireland, New Zealand, United Kingdom, United States, Worldwide
  • Affiliate Platform: Rakuten Advertising
  • Commission: 3% per sale

4. Fanatics

Fanatics is your ultimate destination for officially licensed sports merchandise, offering an extensive range of apparel and gear for fans across the globe. With a vast selection of products from all major professional sports leagues, including the NFL, MLB, NBA, NHL, and NCAA, as well as international soccer teams and more, Fanatics caters to a diverse audience of passionate supporters. Their commitment to providing high-quality fanwear ensures that every customer can represent their favorite team with pride and style. By harnessing the power of cutting-edge technology and responsive customer service, Fanatics delivers an unparalleled shopping experience for sports enthusiasts everywhere.

  • Regions: Worldwide
  • Affiliate Platform: Impact
  • Commission: 2%-15% per sale

5. Foot Locker

Foot Locker is a premier global retailer offering an extensive selection of high-quality, athletic footwear and apparel designed to meet the needs of all lifestyle and sports enthusiasts. With a vast array of products from top brands such as Nike, adidas, Jordan, and more, Foot Locker caters to customers seeking the latest trends and performance-driven gear. Their user-friendly website provides easy access to the latest sneaker drops, exclusive releases, and classic staples for men, women, and kids. Committed to empowering sneaker culture through its diverse product offerings and community engagement initiatives, Foot Locker stands as a destination for those passionate about style and sport.

  • Regions: Canada, Worldwide
  • Affiliate Platform: Impact
  • Commission: 2% per sale,2% per sale

6. Franklin Sports

Franklin Sports is a well-established provider of high-quality sporting goods and athletic equipment, catering to both amateur and professional athletes across various sports disciplines. With a diverse product range that includes baseball, soccer, football, and basketball gear, as well as gaming tables and fitness accessories, the company has been equipping players with innovative and reliable products since 1946. Their commitment to excellence is evident in their partnerships with major sports leagues and dedication to enhancing the performance of athletes worldwide. Franklin Sports stands out for its tradition of crafting durable sports equipment that meets the dynamic needs of today's sports enthusiasts.

  • Regions: Worldwide
  • Affiliate Platform: Impact
  • Commission: 3% per sale

7. NBA Store

NBA Store is the official online retailer for all things National Basketball Association, offering a vast selection of authentic and exclusive team merchandise. Fans can find an extensive range of products including jerseys, apparel, footwear, and accessories for men, women, and children. With gear from all 30 NBA teams, the store caters to basketball enthusiasts around the globe looking to showcase their team pride. The website also features game-used memorabilia and collectibles for those seeking a piece of NBA history.

  • Regions: Worldwide
  • Affiliate Platform: Impact
  • Commission: 8% per sale

8. WWE Shop

WWE Shop is the official online store for World Wrestling Entertainment merchandise. It offers a wide range of products including apparel, action figures, home decor, and championship titles. Fans can find merchandise from their favorite WWE Superstars and events. The WWE Shop provides worldwide shipping, making it accessible for wrestling enthusiasts globally. It is a one-stop-shop for all WWE branded merchandise.

  • Regions: Worldwide
  • Affiliate Platform: Impact
  • Commission: 8% per sale

9. Spalding

Spalding stands as an iconic brand in the sports industry, renowned for its comprehensive selection of high-quality basketball equipment and accessories. With a rich history dating back to 1876, Spalding has become synonymous with innovation and dedication to enhancing the performance of athletes at all levels. The company offers a diverse array of products including basketballs, hoops, and training aids designed to elevate the game both on indoor courts and outdoor playgrounds. Embracing a commitment to excellence, Spalding continues to nurture the passion for basketball among players around the globe through its durable and reliable sporting goods.

  • Regions: Worldwide
  • Affiliate Platform: Impact
  • Commission: 4% per sale

10. Nima Sports

Nima Sports revolutionizes the way fans celebrate their favorite teams with its innovative range of portable Bluetooth speakers designed for sports enthusiasts. Merging high-quality audio technology with officially licensed sports team branding, these speakers offer a unique combination of superior sound and spirited team pride. From the NFL to NCAA, Nima Sports caters to a wide audience by providing an extensive selection of helmets and mascots that double as powerful sound systems. By focusing on creating an immersive audio experience wrapped in fan-favorite aesthetics, Nima Sports has carved out a distinct niche within the consumer electronics market for sports fans around the world.

  • Regions: Worldwide
  • Affiliate Platform: Impact
  • Commission: 10% per sale

11. MLSStore.com

MLS Store is the official online retailer for Major League Soccer, offering a wide array of authentic and high-quality soccer merchandise for fans across the globe. From jerseys and scarves to collectibles and accessories, customers can find gear from all their favorite MLS teams in one convenient location. With a commitment to customer satisfaction, MLS Store provides personalized options such as name and number printing on team apparel. Soccer enthusiasts looking to showcase their team pride will discover everything they need for match day and beyond at MLS Store.

  • Regions: Worldwide
  • Affiliate Platform: Impact
  • Commission: 8% per sale

12. Decathlon

Decathlon is a global retailer specializing in high-quality, affordable sports gear and apparel designed to make physical activity and outdoor adventures accessible to everyone. With an extensive range of products covering over 80 sports, Decathlon provides enthusiasts with the necessary equipment for activities ranging from cycling to skiing, camping to water sports. Their commitment to sustainability is evident through innovative eco-design products that aim to minimize environmental impact. By offering both online shopping and brick-and-mortar stores, Decathlon ensures a seamless customer experience for athletes and adventurers of all levels.

  • Regions: Canada, Worldwide
  • Affiliate Platform: Impact
  • Commission: 3% per sale

13. F1 Store

Experience the thrill of Formula 1 with every purchase at F1 Store, the official online retailer for all your F1 merchandise needs. From authentic teamwear to exclusive collectibles, our extensive catalog caters to fans seeking to celebrate their passion for motorsport's pinnacle series. Dive into a selection of high-quality apparel, model cars, and accessories representing all your favorite teams and drivers. With a commitment to bringing fans closer to the sport they love, F1 Store is your one-stop destination for genuine Formula 1 gear and memorabilia.

  • Regions: Worldwide
  • Affiliate Platform: Impact
  • Commission: 4% F1 Store UK, 4% F1 Store EU, 4% F1 Store US, 4% F1 Store AU

14. Everlast

Everlast Boxing Australia is a premier provider of boxing, MMA, and fitness equipment renowned for its enduring quality and commitment to the sport. With a legacy stretching back over a century, Everlast equips both professional athletes and fitness enthusiasts with gloves, training gear, apparel, and accessories designed to withstand the rigors of intense training. Their comprehensive range caters to individuals seeking performance enhancement across multiple disciplines within combat sports. Emphasizing innovation and durability, Everlast continues to support the development of boxing talent while promoting health and fitness through their extensive product offerings.

  • Regions: Worldwide
  • Affiliate Platform: Impact
  • Commission: 3%-7% per sale

15. Lululemon

Lululemon is a premier athletic apparel company renowned for designing high-performance, stylish clothing for yoga, running, and other fitness activities. With a commitment to sustainability and innovation, Lululemon crafts products that support an active lifestyle while pushing the boundaries of fabric technology. The brand's extensive range includes leggings, shorts, tops, and accessories engineered with comfort and movement in mind. Embracing a community-centric approach, Lululemon not only outfits athletes but also fosters well-being through events and initiatives that promote health and personal growth.

  • Regions: United States, Worldwide
  • Affiliate Platform: Awin
  • Cookie Duration: 30 days
  • Commission: N/A

The remaining affiliate programs are listed in alphabetical order. Click on the logo to find out more information about the affiliate program.

Related Affiliate Programs

Besides the sports niche, you should check out these niches to find other affiliate programs.