181 Best Toy Affiliate Programs (2024)

Welcome to the ultimate guide on the best toy affiliate programs to help you monetize your website or blog! If you are passionate about toys and want to earn extra income, joining an affiliate program in this niche could be a perfect choice. With the toy industry booming and parents continually searching for the next great plaything for their kids, promoting toys through these programs can be fun and profitable.

Whether you run a parenting blog or a review site dedicated to children’s products or enjoy sharing your favorite finds with your audience, there’s an array of affiliate programs tailored to suit different content creators. These programs offer competitive commission rates, access to a wide range of products from reputable brands, and marketing materials designed to boost conversions.

By partnering with these top-rated toy affiliate programs, you will provide value to your readers by introducing them to quality toys that inspire creativity and learning. Still, you will also benefit from solid support systems that help maximize your earning potential. Below are logos and links where you can sign up for each program quickly—start turning your love for toys into revenue today!

Top Toy Affiliate Programs

Here's a highlight of the top 10 affiliate programs in the toy niche. Each affiliate program was chosen based on its popularity, conversion ability, payout structure, and product quality.

1. LEGO

LEGO.com is the official online portal for the globally cherished LEGO brand, renowned for its iconic interlocking plastic bricks and an extensive range of playsets that inspire creativity and imagination in children of all ages. With a rich history dating back to 1932, LEGO has evolved into a massive universe of themed collections, including City, Technic, Star Wars, and DUPLO for younger builders. The company not only offers an array of building sets but also provides interactive experiences like games and virtual building tools to engage fans in a dynamic world of construction and storytelling. Committed to educational development, LEGO.com emphasizes learning through play with products designed to foster problem-solving skills and innovative thinking in future generations.

  • Regions: Australia, Canada, United States, Worldwide
  • Affiliate Platform: Rakuten Advertising
  • Commission: 3% per sale

2. shopDisney

ShopDisney is the official online store for all Disney merchandise, offering a wide range of products from clothing to toys. The company provides a magical shopping experience for Disney fans of all ages. It features merchandise from popular Disney franchises like Mickey Mouse, Frozen, and Star Wars. ShopDisney also offers exclusive Disney Parks products and special Disney-themed collections. It's the ultimate destination for every Disney, Pixar, Marvel, and Star Wars lover.

  • Regions: United Kingdom, United States, Worldwide
  • Affiliate Platform: CJ Affiliate
  • Commission: 2% per sale

3. Make-A-Fort

Make-A-Fort brings imagination to life by offering innovative, sturdy, and reusable fort-building kits for children. Designed to spark creativity and encourage hands-on play, their products allow kids to construct their own unique play spaces without the need for tools or fasteners. Each kit includes strong connectors and builder boards that are engineered for easy assembly and disassembly, promoting problem-solving skills and teamwork. With a focus on creating fun memories while prioritizing safety and durability, Make-A-Fort transforms ordinary playtime into extraordinary adventures indoors.

  • Regions: Worldwide
  • Affiliate Platform: ShareASale
  • Cookie Duration: 90 days
  • Commission: 12% per sale

4. Hess Toy Truck

Since 1964, Hess Toy Truck has been a beloved tradition, offering a series of collectible toy trucks, each designed with exceptional detail and craftsmanship. Renowned for their durability and the imaginative play they inspire, these toy trucks have become cherished keepsakes for generations of families. With an ever-expanding catalog that includes helicopters, fire engines, space cruisers, and more, Hess Toy Truck emphasizes innovation and quality in every release. Through their online platform at hesstoytruck.com, collectors and enthusiasts can discover the latest models as well as explore a nostalgic journey through the brand's iconic history.

  • Regions: Canada, United States, Worldwide
  • Affiliate Platform: Rakuten Advertising
  • Commission: 4% per sale

5. Matchbox

Matchbox ignites the imagination of children worldwide with its iconic die-cast vehicles and playsets, offering an expansive range of car toys that cater to collectors and young enthusiasts alike. With a history spanning over six decades, Matchbox has established itself as a leader in creating miniature models that mirror real-world adventure and exploration. The brand's commitment to detailed craftsmanship and educational play experiences is evident through its diverse product lines, which encompass everything from classic cars to rugged off-road trucks. As part of Mattel, Matchbox continues to drive innovation in the toy industry while maintaining its timeless appeal for generations of fans.

6. FYE

FYE (For Your Entertainment) is your one-stop destination for a diverse selection of entertainment products, ranging from music and movies to collectibles and electronics. With an extensive array of vinyl records, CDs, DVDs, Blu-rays, and exclusive merchandise, FYE caters to enthusiasts seeking both the latest releases and classic favorites. Beyond media, the retailer offers an eclectic mix of pop culture apparel, funko pops, gadgets and tech accessories that resonate with fans across various fandoms. Embracing a passion for entertainment in all its forms, FYE provides customers with an engaging shopping experience both online and through its nationwide network of stores.

  • Regions: United States, Worldwide
  • Affiliate Platform: CJ Affiliate
  • Commission: 3% per sale

7. American Girl

American Girl is a renowned company that specializes in producing high-quality dolls, books, clothes, and accessories for children. The company is celebrated for its line of historical and contemporary dolls, each accompanied by a unique story to inspire and educate young girls. American Girl also offers an interactive online platform and retail stores that provide immersive experiences. The company's mission is to empower girls and help them develop a strong sense of self. American Girl is a subsidiary of Mattel, a global leader in the design, manufacture, and marketing of toys and family products.

  • Regions: United States, Worldwide
  • Affiliate Platform: CJ Affiliate
  • Commission: 1% per sale

8. MagicWorldOnline

Discover the enchanting realm of MagicWorldOnline, your ultimate destination for an extensive collection of magic tricks, props, and illusions. Catering to hobbyists and professional magicians alike, our online store boasts a diverse selection of products from close-up magic essentials to grand stage effects. With a commitment to quality and customer satisfaction, MagicWorldOnline offers expert advice and support to ensure every magician can find the perfect tools for their craft. Explore our curated range of instructional DVDs, books, and exclusive merchandise designed to elevate your magical performances and captivate audiences around the globe.

  • Regions: Worldwide
  • Affiliate Platform: ShareASale
  • Cookie Duration: 60 days
  • Commission: 5%-10% per sale

9. Pillow Pets

Pillow Pets offers a unique line of plush companions that combine the functionality of a pillow with the warmth of a stuffed animal. These innovative creations transform from a cozy pet to a soft pillow with a simple strap, providing comfort for children and adults alike. With an extensive range of characters, from classic animals to licensed Disney and Nickelodeon favorites, Pillow Pets delivers cuddly options for every preference. Embracing both playtime and naptime, these versatile products are designed to be both toys and essential bedtime accessories.

  • Regions: Worldwide
  • Affiliate Platform: Impact
  • Commission: 10% per sale

10. Vermont Teddy Bear

Vermont Teddy Bear is a renowned company that specializes in the creation and sale of handcrafted teddy bears. The company offers a wide range of teddy bears, including personalized and themed bears, perfect for any occasion. Each bear is made in Vermont, USA, ensuring high-quality craftsmanship. Vermont Teddy Bear also provides a lifetime guarantee on all its products. It's a go-to destination for unique and thoughtful gifts for loved ones.

  • Regions: Worldwide
  • Affiliate Platform: Impact
  • Commission: 2% per sale

The remaining affiliate programs are listed in alphabetical order. Click on the logo to find out more information about the affiliate program.

Related Affiliate Programs

Besides the toy niche, you should check out these niches to find other affiliate programs.